What makes a country great? According to the 2024 “Best Countries” report, published by U.S. News & World Report in collaboration with the University of Pennsylvania, a nation’s greatness is measured by its economy, quality of life, and ability to inspire creativity and adventure. This ranking evaluates the global perception of 89 countries across ten subcategories, including quality of life, business climate, cultural influence, and growth potential. This year’s report reveals how Switzerland and the United States stand out in critical areas that define success and leadership on a global scale.
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In first place, Switzerland reaffirms its position as a leader in terms of quality of life and stability. Thanks to its high quality of life and safe, stable environment, Switzerland is at the top for the third consecutive time and for the seventh time in nine years. According to Elliott Davis, a U.S. News reporter, Switzerland excels in consistency and entrepreneurial spirit. Its high position in these areas strengthens its global appeal and confirms its potential for success.
On the other hand, the United States experienced a significant rise in this edition, reaching third place—its best position in the ranking’s history. This advance is due to its notable performance in “agility” and “growth potential,” reflecting its ability to adapt quickly and its global influence. Although the United States does not top the quality of life rankings, its focus on innovation and entrepreneurship ensures its global relevance.
In addition to the top countries, the report highlights surprising changes in the perception of nations like China and Ukraine. China rose to 16th place, while Ukraine experienced a significant drop, ranking at 80th due to factors related to geopolitical stability.
This ranking provides a unique perspective on how policies, stability, and economic development shape global perception. Beyond the quality of life, categories include “Adventure,” led by Brazil, and “Entrepreneurship,” led by Germany. Overall, the “Best Countries” report aims to offer citizens, leaders, and businesses a guide to understanding how countries are perceived and their growth opportunities.
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